How It Got Started

For years, I helped build and led the largest meetings & events business in the world. Today, I am passionate about creating value in an industry that I love, and where I believe there is significant untapped potential.

Meetings & Events are investments that businesses make in their people and brand. By purposefully directing their investments, corporations can leverage meetings & events as a tool for transformation and growth.

I founded Jouaneh Ventures Incorporated, and subsequently Elevadas Inc. and AZTQ Corporation to continue investing and building live events industry leaders while helping others unlock value in their Meetings & Events assets.